BUSINESS NAME PROTECTION
It is a common misconception that registration of a business/company name or use of a particular logo confers an exclusive right to use that name or logo. This is not necessarily the case, unless the owner can prove they have acquired a sufficient reputation for using that name or logo for certain goods/services in a particular market. This is why businesses should consider seeking further protection of their names and logos by registering them as trade marks.
Some businesses do not register their names or logos as a trade mark because they instead rely on the general protection provided by consumer protection legislation and common law action in passing off. The advantages of going one step further to register a trade mark include: Continue Reading
KEEPING YOUR COSTS DOWN IN COMMERCIAL LEASES
Controlling costs associated with commercial leases is ideal for any tenant. However, to achieve this it is important that you turn your mind to appropriate cost saving strategies at the start of lease negotiations, to avoid being cornered into accepting a lease which exposes you to uncertainty about your costs over the life of the lease.
Some useful cost control tips for commercial tenants include those in the following areas: Continue Reading